Photo by Lum3n.com on Pexels.com
Business has changed in this century. One thing that should not is giving back.
You become a trusted brand when you earn your customer’s respect.
Globalization and the power of social media have changed how we do business in a single generation. Getting—and keeping—our customer’s attention can seem tougher than ever. So how can you and your business be seen and remembered among the digital noise? You become a trusted brand when you earn your customer’s respect.
The Values Institute has studied the most trusted brands to see what they are doing well to earn the trustworthy label. Across a variety of brands, they found that the five C’s are key—Competence, Consistency, Candor, Concern, and Connection. Successful businesses demonstrate become pillars of a community by providing jobs, stimulating the economy, and lifting others up by supporting charitable organizations. They earn their community’s respect by being an active, generous part of it.
Read more here